Most popular VoD platforms with 18-34-year-olds Italy 2020
23 percent among 35-to 44-year olds and 25 percent among 45-to-54-year olds.
Paying for a video on demand service is a consumption habit more spread among young users. A survey conducted in 2020 by YouGov in Italy revealed that only 16 percent of 18-to 34-year-olds did not subscribe to a video on demand platform. The percentage of individuals not interested in spending for VoD services was